As part of a planning process, ILFI deployed an online survey regarding facets of the organization and its messaging; the survey was completed by 790 people. An outside PR consultant, Brad Kahn, also conducted a set of 10 interviews with green building leaders – some of whom have participated in Living Building or Zero Energy projects, and others who have not. Following below are ten key takeaways from this research process. These findings, and others, are being used to inform the development of an institutional communications plan.
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